Stop and think over the events of 2011. Can you believe it all happened within the span of one year?

“Protests in Egypt.” Image from Twisted Sifter

A homeless man named Ted Williams became an instant media darling from one viral video. Earthquakes left devastation in their wake, while political revolutions rumbled across seas and at home. From world news to pop culture; natural disasters to Rebecca Black, everyday users like you and me were there to capture each rise and fall on Twitter. (more…)

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Google has finally launched Google Plus for businesses, meaning that a business can now create their own page just as they would on Facebook. This has huge implications for SEO considering the impact social media has on search results. Since Google has such a high stake in widespread adoption of their new social network, it is reasonable to assume they will give more authority to Google Plus pages in their search results. Follow the 5 steps outlined below to ensure you are receiving the most SEO benefit when starting your Google Plus Page.

1. Create a Google Plus Brand Page

First, create a Google Plus business page if haven’t already. If you aren’t ready to fully fill out your page profile yet, I still recommend at least creating your page for the purpose of claiming and verify your brand name. (more…)

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In the past year alone, Facebook captured 63.46% of all unique daily visitors to social networking sites, increasing 200% in the amount of users who access the site via a mobile device, but how does this impact you as a marketer? This proves that consumers are showing increased interest in an interactive experience. After all, 51% of consumers are more likely to buy a product from a company they ‘like’ on Facebook, and 56% are more likely to recommend a brand to a friend once they become a Facebook fan.

As a response, on Oct. 11th Facebook updated Page Insights to help give you the tools to determine your brand’s true demographic; discover who’s talking about your brand, and optimize posts to better meet your marketing goals, if utilized well. (more…)

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by Bryan Boettger, Chief Creative Officer

Steve Jobs put me on the path of my life.

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
– Steve Jobs, 2005 Stanford Commencement Address

In the hours following Jobs’ death, I was a bit dumbstruck by the outpouring of love I saw on Facebook and Twitter. I wondered how all these friends of mine could be so affected by the death of someone they had never met.

It made me reflect. And, slowly, I began to connect the dots back. (more…)

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There’s a lot of buzz floating around the internet about the use of social media and search engine optimization in a successful campaign, but why, exactly, is it so important to integrate these tactics?  Our Social Engagement Specialist Buddies teamed up to explore the reasoning behind this union in an interview with our SEO Buddy, Dan Apke. Read on below to get a sneak peek inside the mind of an SEO guru. (more…)

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