Digital Creative Agency The Buddy Group tapped to launch one of the largest promotions on Broadway.
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Article Source: prnewswire.com
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Tuesday January 29, 7:00 am ET
Agreement Aligns Ecosystem of The Buddy Group’s New Media Experts with Internap’s Global Network and Application Hosting Services
ATLANTA–(BUSINESS WIRE)–Internap Network Services Corporation (NASDAQ:INAP – News), a global provider of end-to-end Internet business solutions, announced today a multi-faceted agreement with The Buddy Group, a leading digital creative agency, to produce and deploy online interactive video as part of a new video ecosystem of service partners. The two companies will work together integrating The Buddy Group’s creative talent and digital experts with Internap’s content delivery network (CDN), data center colocation, content monetization services and Performance IPTM networking to deliver turn-key solutions for enterprise clients.
According to a recent study of 1,000,000 broadband subscribers in North America, streaming video represents 36% of HTTP traffic on the Web and YouTube alone comprises 10% of all traffic on the Internet.1 The agreement between Internap and The Buddy Group will make it easier for enterprises to create and deliver video as part of their online marketing strategy and execution. For example, interactive customer service videos delivered via Internap’s CDN can improve retention, satisfaction and cross-selling. In addition, original and interactive content from The Buddy Group can allow video to be dynamically streamed and seamlessly viewed without requiring the big budget productions common in television.
“Interactive video has become the ‘killer content’ of the Web, bringing new and innovative ways to reach customers and open new markets,” said Pete Deutschman, chief executive officer and chief buddy of The Buddy Group. “The problem is that, until now, creating and delivering Web video has been too difficult and slow for most business and government enterprises. Our relationship with Internap allows us to create a video ecosystem of the right partners to rapidly and cost-effectively produce and distribute video applications — on Web sites, within games or with digital ads.”
Known as ‘The Agency’s Agency™’, The Buddy Group believes that aligning with agencies and technology companies can create this new media ecosystem, which simplifies and accelerates the creation and delivery of Internet video content. One of The Buddy Group’s most prominent interactive applications includes its new seat selection technology named Interactive Seat BuddyTM, which enhances the online ticket-buying process by allowing users to see the view from their seats via a video stream before they purchase the tickets. The firm also recently announced the first of its new DotLotTM digital studios in Irvine, California, offering a one-stop-shop for video from concept development to production and monetization.
“The Buddy Group and Internap have partnered to remove the barriers to creating innovative video applications running over the Internet,” said Philip N. Kaplan, chief strategy officer of Internap. “The combination of The Buddy Group’s creative talent and video production capabilities along with Internap’s content delivery network (CDN), managed servers and storage, and content monetization tools can help organizations easily add video to their Web applications without breaking the bank.”
About Internap
Internap is a leading Internet solutions company that provides The Ultimate Online Experience™ by managing, delivering and distributing applications and content with unsurpassed performance and reliability. With a global platform of data centers, managed Internet services, a content delivery network (CDN) and content monetization services, Internap frees its customers to innovate their business and create new revenue opportunities. More than 3,500 companies across the globe trust Internap to help them achieve their Internet business goals. For more information, visit www.internap.com.
About The Buddy Group
Founded in July 2005, The Buddy Group is a leading-edge Digital Creative Agency with a staff of more than 50 digital strategists, designers, developers, videographers and marketers. The company specializes in strategy and build-out of Web sites, rich media, advertisements, video and games that are interactive, either online or mobile. The Buddy Group works with such clients as Old Navy, Washington Mutual, League of American Theaters and Producers, YouTube, Hansen Beverage Company and Warner Brothers. Detailed information is available at www.thebuddygroup.com.
Internap “Safe Harbor” Statement
Certain information included in this press release constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, including, among others, statements regarding the performance of our products, business strategy, projected levels of growth and projected costs, are forward-looking statements. Those statements include statements regarding the intent, belief or current expectations of Internap and members of our management team, as well as the assumptions on which such statements are based. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that actual results may differ materially from those contemplated by forward-looking statements. Other important factors that may affect Internap’s business, products, results of operations and financial condition include, but are not limited to: our ability to sustain profitability; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, network access points or computer systems; and our ability to protect our intellectual property.
Our Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K and other Securities and Exchange Commission filings discuss the foregoing risks, as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. We undertake no obligation to revise or update any forward-looking statement for any reason.
Contact:
Internap press contact:
Katie Eakins/Patrick Wallace, 619-677-2700
internap@lewispr.com
or
Internap investor contact:
Andrew McBath, 404-865-7198
amcbath@internap.com
or
The Buddy Group contact:
Harold Weitzberg, 949-468-0813
harold@thebuddygroup.com
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Irvine, CA August — 2007 – Orange County based Digital Creative Agency, The Buddy Group, has just moved into an expanded 16,000 square foot office space after just one year in its previous smaller location. The first two years of growth have far surpassed their five year business plan placing them in the forefront of creative design and execution for many national clients and Ad Agencies across the U.S. and other countries. With clients such as Reebok, Old Navy, Motorola, Washington Mutual, Broadway’s League of American Theaters and Producers, Hollywood clients such as Michael Eisner’s new company Tornante and Vuguru , along with an expanded roster of other corporate, media and brand clients, the company continues to lead innovation in the creation of rich media advertising, web design, and digital video content solutions for the internet and mobile media technology.
Often touted as the Agency’s Agency, The Buddy Group, under the leadership of Pete Deutschman, works closely with many top national ad agencies to execute their clients’ Internet and mobile marketing strategies. By providing these services to a number of Ad and Marketing agencies, those agencies have been able to expand their services to their corporate clients while maintaining overall control of the agency’s strategic campaign. This has evolved into a strong incremental revenue stream for a number of these Ad and Marketing agencies.
Starting two years ago in the spare room of his home, Pete moved quickly to a warehouse (with no air conditioning and only five employees) to sublet office space to 5,000 square feet (for 30 employees) to more than 50 employees and 16,000+ square feet of space today.
The Buddy Group has established key strategic relations with companies such as Point Roll and ¬¬¬¬¬Vital Stream to provide leading edge distribution solutions along with their rich media creations.
With this new location, The Buddy Group has expanded the space allocated to content creation with more programmers, digital artists, designers and product managers that are capable of meeting expanded client and creative demands. The company has recruited and employed a top creative team to meet these expanded needs.
Additionally, the space provides for the expansion of the TBG DotLot with two complete studio stages and five post production suites that allow The Buddy Group to develop, produce and shoot video and image content specifically designed for internet and mobile technology uses. In addition to its own uses, the DotLot is also being made available to companies: ad agencies, producers, photographers and others who are in need of large and efficient production space to create business-to-business, business-to-consumer and internal video programs as well as web based communication programs and components.
The Buddy Group is arranging for visits and tours of its facilities as well as presentations of its capabilities to interested parties. Arrangements can be made by contacting Lisa Hislop at The Buddy Group at 949.468.0042, ext. 121.
For more information visit their website at www.thebuddygroup.com
About The Buddy Group
Founded in July 2005, The Buddy Group is a leading edge Digital Creative Agency with a staff of more than 50 digital strategists, designers, developers, videographers and marketers. The company specializes in strategy and build-out of web sites, rich media, advertisements, video and games that are interactive, either online or mobile. The Buddy Group works with such clients as eBay, Washington Mutual, Pacific Chorale, AOL, Hansen Beverage Company and Warner Brothers. Detailed information is available at www.thebuddygroup.com.
Press Contacts:
Mike Kingsbury, Cherie WhyteBryan Boettger MKM: (714) 375-2188 The Buddy Group: (415) 240-4160
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