Archive for January, 2008

I found this article today and HAD to share it. I really found it to be a good read. Not so much that what the museum is doing is unique to the digital marketing world but the thought process and story is leading up to this.

enjoy the read by clicking here

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Yup, you heard it here. We want to make our second book even bigger and better than Age of Conversation. No small task. But we’re confident that together, we can do it!A year ago, we hadn’t even conceived The Age of Conversation. (Read about its creation) Here’s the skinny.
But what’s the topic, you ask? Ahhh, here’s a new twist for 2008. In the true spirit of collaboration, we’re going to decide together.

Your choices are:

* Marketing Manifesto
* Why Don’t People Get It?
* My Marketing Tragedy (and what I learned)

You’ll note that we were purposefully vague to leave the authors plenty of room for interpretation and the readers plenty of variety.

To vote….the one and only way is via our SurveyMonkey survey: Click Here to take survey

You DO NOT need to be an author to vote. We want everyone’s take on this year’s topic.

We’ll close down the survey on January 31st, so help us get out the vote.

Please help us make this an incredible experience and book of value. Point to this post. Talk it up. Join us. I think the Age authors will tell you — it was well worth their time and talents.

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Tuesday January 29, 7:00 am ET

Agreement Aligns Ecosystem of The Buddy Group’s New Media Experts with Internap’s Global Network and Application Hosting Services

ATLANTA–(BUSINESS WIRE)–Internap Network Services Corporation (NASDAQ:INAP – News), a global provider of end-to-end Internet business solutions, announced today a multi-faceted agreement with The Buddy Group, a leading digital creative agency, to produce and deploy online interactive video as part of a new video ecosystem of service partners. The two companies will work together integrating The Buddy Group’s creative talent and digital experts with Internap’s content delivery network (CDN), data center colocation, content monetization services and Performance IPTM networking to deliver turn-key solutions for enterprise clients.

According to a recent study of 1,000,000 broadband subscribers in North America, streaming video represents 36% of HTTP traffic on the Web and YouTube alone comprises 10% of all traffic on the Internet.1 The agreement between Internap and The Buddy Group will make it easier for enterprises to create and deliver video as part of their online marketing strategy and execution. For example, interactive customer service videos delivered via Internap’s CDN can improve retention, satisfaction and cross-selling. In addition, original and interactive content from The Buddy Group can allow video to be dynamically streamed and seamlessly viewed without requiring the big budget productions common in television.

“Interactive video has become the ‘killer content’ of the Web, bringing new and innovative ways to reach customers and open new markets,” said Pete Deutschman, chief executive officer and chief buddy of The Buddy Group. “The problem is that, until now, creating and delivering Web video has been too difficult and slow for most business and government enterprises. Our relationship with Internap allows us to create a video ecosystem of the right partners to rapidly and cost-effectively produce and distribute video applications — on Web sites, within games or with digital ads.”

Known as ‘The Agency’s Agency™’, The Buddy Group believes that aligning with agencies and technology companies can create this new media ecosystem, which simplifies and accelerates the creation and delivery of Internet video content. One of The Buddy Group’s most prominent interactive applications includes its new seat selection technology named Interactive Seat BuddyTM, which enhances the online ticket-buying process by allowing users to see the view from their seats via a video stream before they purchase the tickets. The firm also recently announced the first of its new DotLotTM digital studios in Irvine, California, offering a one-stop-shop for video from concept development to production and monetization.

“The Buddy Group and Internap have partnered to remove the barriers to creating innovative video applications running over the Internet,” said Philip N. Kaplan, chief strategy officer of Internap. “The combination of The Buddy Group’s creative talent and video production capabilities along with Internap’s content delivery network (CDN), managed servers and storage, and content monetization tools can help organizations easily add video to their Web applications without breaking the bank.”

About Internap

Internap is a leading Internet solutions company that provides The Ultimate Online Experience™ by managing, delivering and distributing applications and content with unsurpassed performance and reliability. With a global platform of data centers, managed Internet services, a content delivery network (CDN) and content monetization services, Internap frees its customers to innovate their business and create new revenue opportunities. More than 3,500 companies across the globe trust Internap to help them achieve their Internet business goals. For more information, visit www.internap.com.

About The Buddy Group

Founded in July 2005, The Buddy Group is a leading-edge Digital Creative Agency with a staff of more than 50 digital strategists, designers, developers, videographers and marketers. The company specializes in strategy and build-out of Web sites, rich media, advertisements, video and games that are interactive, either online or mobile. The Buddy Group works with such clients as Old Navy, Washington Mutual, League of American Theaters and Producers, YouTube, Hansen Beverage Company and Warner Brothers. Detailed information is available at www.thebuddygroup.com.

Internap “Safe Harbor” Statement

Certain information included in this press release constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, including, among others, statements regarding the performance of our products, business strategy, projected levels of growth and projected costs, are forward-looking statements. Those statements include statements regarding the intent, belief or current expectations of Internap and members of our management team, as well as the assumptions on which such statements are based. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that actual results may differ materially from those contemplated by forward-looking statements. Other important factors that may affect Internap’s business, products, results of operations and financial condition include, but are not limited to: our ability to sustain profitability; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, network access points or computer systems; and our ability to protect our intellectual property.

Our Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K and other Securities and Exchange Commission filings discuss the foregoing risks, as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. We undertake no obligation to revise or update any forward-looking statement for any reason.
Contact:

Internap press contact:
Katie Eakins/Patrick Wallace, 619-677-2700
internap@lewispr.com
or
Internap investor contact:
Andrew McBath, 404-865-7198
amcbath@internap.com
or
The Buddy Group contact:
Harold Weitzberg, 949-468-0813
harold@thebuddygroup.com

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