Archive for May, 2008

I am proud to announce the first installment of “Road to the Tony’s” went live this week as Broadway gets ready for the biggest night of the year. This year’s Tony Awards will be pretty exciting and no doubt, pretty funny as Whoopi Goldberg will take the stage.

MYBroawday.com co-produced, in partnership with The Broadway League and The Tony Awards, the ongoing series leading up to the June event. You can view the video in ways

1) On http://mybroadway.com (The Buddy Group’s TBG Labs’ Video player powers the video and Broadway Presenters across the country will be utilizing this player to ensure their local audience can enjoy the National programming)

2) On Tony Awards official website

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We are proud to announce that long-time Buddy and creative collaborator Dave Gaw has WON the MoveOn.org national contest. In this contest, Dave’s spot will be featured in on-air media and online spend to promote the Obama message. Way to go Dave!

I will post more on this contest and the importance of the program in the coming days. To view the spot, visit CNN below.

http://politicalticker.blogs.cnn.com/2008/05/12/moveonorg-ad-tries-to-show-obama-can-win-the-gop-vote/

(CNN)— MoveOn.org unveiled the winner of its pro-Barack Obama ad contest Monday, emphasizing the Illinois senator’s message that he can garner support across party lines.

The winning ad, titled “Obamacan,” features a lifelong Republican making the case for Obama’s appeal over presumptive GOP nominee, John McCain.

“I’ve been a Republican since before I could actually vote–and I’m voting for Barack Obama,” says former U.S. Air Force Staff Sergeant John Wieler, citing Obama’s ability to represent Republicans and Democrats.

In total, more than 5.5 million votes were cast online. Matt Damon, Ben Affleck, Oliver Stone, and John Legend were among the celebrity panel helping average citizens to choose one winning ad out of more than 1,100 submissions.

The ad is set to air on national cable and network television in the fall battleground states of Ohio, Wisconsin, and Colorado, going hand in hand with the Obama campaign’s recent shift towards a general election focus.

MoveOn.org formally endorsed Obama’s candidacy in February, and says it will spend $200,000 to air “Obamacan,” even though the Illinois senator has not yet been chosen as the Democratic nominee.

More to come but TBG just learned that MyBroadway.com just landed another term of creating exclusive, exciting content for the 2008 Tony Awards. The series, “Road to the Tonys” will have new installments regularly and be made available to all Broadway presenters across the country via the MYBroadway.com player.

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