In a continuing effort to pass along words of wisdom I encounter in daily readings, here are some quotes and link to a well-written piece on Business-to-Business blogs.

“The number of business-to-business firms to begin blogging last year plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns. That’s according to a new report from Forrester Research, “How To Derive Value From B2B Blogging…

Corporate bloggers are apparently struggling to sustain a conversation, while many B2B marketers are failing to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.

As a result, most B2B blogs are dull, drab, and don’t stimulate discussion, according to the Forrester report. More than 70% of the corporate blogs it reviewed stick strictly to business or technical topics and don’t share much personal insight or experience.”

Read the complete article from OMMA on Business To Business blogging.

As a result of this finding, my next post will be a tutorial on how to check and send email on your Blackberry while giving your infant a bottle at 2 a.m. A must read for any successful entrepreneur who moonlights as an equally devoted mother or father.

Pete Deutschman Pete is Chief Buddy at The Buddy Group. Twitter @mybuddypeted

This post is the author's opinion and not necessarily that of The Buddy Group™ (unless it's about ice cream - they never disagree about that).