It’s no secret that every once in a while there is a buddy that we have to keep hush-hush, but we still want to share a few things about this particular adventure with you. Recently, a buddy came to us with the task of promoting a certain product with hopes to increase traffic at their various release events across California. The two main outlets our buddy chose to use during this campaign were Twitter and online blogs/forums which significantly limited our outreach tactics, which made us even more intrigued with this project. So as usual we held a camp pow-wow, gave a round of high-fives and then broke into teams to get it done.
With a two-week timeline we were able to execute from start to finish a Twitter and blog/forum campaign that received numerous amounts of publicity among our target audiences. Our “buddy” mentality really took full effect in this project since we shaped the tone of our campaign as friendly resource passing the word to our other friends about a great product being release along with a few awesome freebies — Who doesn’t love to get free stuff?
Our “little birdie” said the events opening weekend had an incredible turn out. They were completely “unprepared for the amount of traffic they received and felt this was a great situation to have!” The following weekend had another significant amount of traffic providing a great end to the campaign. So this story goes to show it isn’t the tools you are given but how you use them that will create success.
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