Comments on: Know Your Limitations. Apple Does With ‘The Hangover’ Soundtrack. http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/ Thu, 15 Jul 2010 19:58:29 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Bryan Boettger http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/comment-page-1/#comment-33 Bryan Boettger Tue, 08 Dec 2009 06:47:38 +0000 http://blog.thebuddygroup.com/?p=768#comment-33 That makes sense. I can definitely see that. And, falls in line with the theory that you have to work within your limitations!<br><br>-- Bryan That makes sense. I can definitely see that. And, falls in line with the theory that you have to work within your limitations!

– Bryan

]]> By: Bryan Boettger http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/comment-page-1/#comment-26 Bryan Boettger Mon, 07 Dec 2009 22:47:38 +0000 http://blog.thebuddygroup.com/?p=768#comment-26 That makes sense. I can definitely see that. And, falls in line with the theory that you have to work within your limitations!<br><br>-- Bryan That makes sense. I can definitely see that. And, falls in line with the theory that you have to work within your limitations!

– Bryan

]]> By: Brad http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/comment-page-1/#comment-25 Brad Sat, 05 Dec 2009 19:35:01 +0000 http://blog.thebuddygroup.com/?p=768#comment-25 Check the reviews to verify that my opinion is not just mine. Check the reviews to verify that my opinion is not just mine.

]]> By: Brad http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/comment-page-1/#comment-24 Brad Sat, 05 Dec 2009 18:47:11 +0000 http://blog.thebuddygroup.com/?p=768#comment-24 I have a better idea. Let's say there are 3 good songs on the 10 song album. To buy the 3 songs would cost a little less than $4.00 (assume 1.29 each). Therefore, sell the album for $6.99. Therefore you get 7 mediocre songs, which just might be your favorites, for $2.99. That might move more product, as opposed to forcing the consumer to choose between the whole album or illegally downloading their favorites. Just my 2 cents. I have a better idea. Let's say there are 3 good songs on the 10 song album. To buy the 3 songs would cost a little less than $4.00 (assume 1.29 each). Therefore, sell the album for $6.99. Therefore you get 7 mediocre songs, which just might be your favorites, for $2.99. That might move more product, as opposed to forcing the consumer to choose between the whole album or illegally downloading their favorites. Just my 2 cents.

]]> By: Bryan Boettger http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/comment-page-1/#comment-23 Bryan Boettger Sat, 05 Dec 2009 16:45:45 +0000 http://blog.thebuddygroup.com/?p=768#comment-23 Not sure I understand your first three questions.<br><br>But, regarding giving the consumer what they want: I totally agree. That's why I advocate knowing your limitations and fixing the product to make it better. But, in the meantime, you need to market smartly with the limitations in mind so that you can bring in revenue to fund the product enhancements. <br><br>Thanks for the comments!<br><br>-- Bryan Not sure I understand your first three questions.

But, regarding giving the consumer what they want: I totally agree. That's why I advocate knowing your limitations and fixing the product to make it better. But, in the meantime, you need to market smartly with the limitations in mind so that you can bring in revenue to fund the product enhancements.

Thanks for the comments!

– Bryan

]]> By: Brad http://blog.thebuddygroup.com/2009/12/05/know-your-limitations-apple-does-with-the-hangover-soundtrack/comment-page-1/#comment-22 Brad Sat, 05 Dec 2009 16:37:50 +0000 http://blog.thebuddygroup.com/?p=768#comment-22 But how many people will this turn away to just download those few tracks on their own? And is that fair to the artists on the album, especially those with the superior songs? Why must they suffer due to everyone else's lack of quality? Just playing Devil's Advocate. Not giving the consumer what they actually want never sounds like a good marketing strategy to me. But how many people will this turn away to just download those few tracks on their own? And is that fair to the artists on the album, especially those with the superior songs? Why must they suffer due to everyone else's lack of quality? Just playing Devil's Advocate. Not giving the consumer what they actually want never sounds like a good marketing strategy to me.

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