Author Archive

We can’t believe it’s already summer 2010! When it comes to our camp experience so far, there’s a lot to write home about! For starters, we partnered up with some new clients, including Mattel, Epson and Google’s YouTube. We also completed our first company-wide Foosball competition, enjoyed a special visit from the famous Korean BBQ Kogi Truck, ate lots of ice cream and worked really, really hard for our clients! We also asked a few new Buddies to come aboard. Please welcome and get to know Marc Anthony, Beth, Sheyda and Jennifer!

Marc Anthony “Party Animal” Barrette
I.T. Director

When we interviewed Marc Anthony, we were really impressed with his extensive experience that included holding such positions as Chief Technology Officer, I.T Director and Sr. Engineer. But, when he told us he worked on the animated film Barnyard: The Original Party Animals, we knew we had a winner who would fit right in.

As part of our employment interview, we asked him a few random questions, and then required him to put his responses in code. Okay, we didn’t do that…but that would have been funny. Anyway, here are some fun facts about Marc Anthony:

The Buddy Group: If you could be any animal for a day what would you be?

Marc Anthony: A dragon.

TBG: Good choice. We can use a built-in marshmallow roaster! So, what’s your favorite saying?

MA: If everything seems to be going well, you have obviously overlooked something.

TBG: Words to live by, Marc Anthony. Okay, if you’re stranded on a deserted island–what are the three things you must have?

MA: A banana, my dog and a Swiss army knife.

TBG: Interesting. Somehow we think you’d be able to build a computer network out of those three things… without using your dog, of course! Okay, next question: What does your fortune cookie say?

MA: Energy, passion, wisdom–you have it all. Use it!

TBG: Now our final question…What does Buddy Up mean to you?

MA: Buddy Up + Collaborate = The Best of Both Worlds.

Thanks, Marc Anthony. Welcome aboard. We’re glad to have you!

Beth “Extra Mile” Steffen
Senior Account Executive

Beth’s a true pro. She’s always finding ways to make her clients shine in front of their customers—from developing strategic marketing plans for their brands to flawlessly executing events and projects on their behalf. A recent example…Beth attended a trade show for one of our clients (James Hardie). A customer came to the booth and wanted a giveaway bag. Even though the client was out of bags, Beth came to the rescue. She dove into the supply room and found the last reusable James Hardie bag. That’s Beth–always willing to go the extra mile. Here’s more about Beth:
The Buddy Group: If you could be any animal for a day what would you be and why?

Beth Steffen: A cheetah. Then I’d be able to run faster than a ten minute mile.

TBG: We like your competitive spirit! But don’t you already have a ‘cheetah’ named Tiki? (Beth has a feisty cat the size of a medium dog). Okay, so what’s your favorite joke?

B: I’m stumped. Do you have a good one? :)

TBG: We’ve never heard of “I’m stumped. Do you have a good one?” Someday after a few drinks, you’ll have to tell us how that one ends. Next question: You’re stranded on a deserted island…what are the three things you must have?

B: Good friends, good music and good fruity drinks.

TBG: Good answer. What does your fortune cookie say?

B: The good you put into the world comes back to you ten-fold.

TBG: Sounds like there’s a lot of “good” in your life! So what does Buddy Up mean to you?

B: Having each other’s back, mutual respect, sharing in each other’s success and picking each other up during challenges.

We couldn’t have said it any better ourselves. Welcome to The Buddy Group, Beth!

Sheyda “Flying High” Lale
Senior Account Executive

Before landing at The Buddy Group, Sheyda worked with a myriad of big-name clients from Gold’s Gym and Mattel to FX Network and Cedars-Sinai Medical Center. And while she’s a seasoned Account Executive, what stands out is her personality. You can’t help but like her. Here are about a few facts about Sheyda to help you get to know her better:

The Buddy Group: If you could be any animal for a day what would you be and why?

Sheyda Lale: A bird, because I need to be able to fly high.

TBG: True! Plus, you could get into Disneyland for free! What’s your favorite joke?

SL: Shoot. It’s in Farsi, so I’d need a translator for that!

TBG: Drats…our Farsi translator just quit last week. Here’s an easier question: You’re stranded on a deserted island…what are the three things you must have?

SL: Fire, under eye concealer and faith.

TBG: Great choices. So what does your fortune cookie say?

SL: My future always looks bright, apparently.

TBG: Finally, what does Buddy Up mean to you?

SL: Bringing friendship to all things!

Thanks Sheyda. You’ve come to the right place to fly high!

Jennifer “Multitasking” Madrigal
Office Manager

When you meet Jennifer, one of the first things you notice about her is her easygoing, energetic personality. You’d never guess that outside of work, she’s also a mother to three young boys and she’s earning a Masters of Arts degree in Literature from California Polytechnic University, Pomona. We don’t know how she does it all, but we’re glad to have her at The Buddy Group!

Before joining us, Jennifer worked in the highly respectable academic environment as assistant to the Dean at Riverside Community College. Naturally, we had to ask her what she thought about our camping theme, bunk bed desks and Foosball table. According to Jennifer: “I looked around and thought, wow…this is like a grown man’s playground. How sick. No, I’m totally kidding. Actually, I thought it looked like a really fun place to work. When I was offered the job it was like winning the job lottery and I was SUPER excited to start!!”

To add to Jennifer’s long list of accomplishments, she also holds The Buddy Group’s record for the longest favorite joke. Here goes: “An airline captain was breaking in a new blonde stewardess. The route they were flying had a layover in another city. Upon their arrival, the captain showed the stewardess the best place for airline personnel to eat, shop and stay overnight. The next morning, as the pilot was preparing the crew for the day’s route, he noticed the new stewardess was missing. He knew which room she was in at the hotel and called her up wondering what happened. She answered the phone, crying, and said she couldn’t get out of her room.”You can’t get out of your room?” the captain asked, “Why not?” The stewardess replied: “There are only three doors in here,” she sobbed, “one is the bathroom, one is the closet, and one has a sign on it that says ‘Do Not Disturb’!”
That’s a good one, Jennifer! Keep the blonde jokes coming!

With even more happy campers on board and lots of exciting things in the works, we’re looking forward to a great 2010, Part 2 at The Buddy Group!!

Feeding PC enthusiasts’ voracious appetite for speed has never been easy. But Western Digital managed to outpace even the fastest SATA hard drives on the market (including its own 300GB VelociRaptor) with the new 450GB and 600GB VelociRaptor. Packing 10,000 RPMs and up to twice the capacity, WD once again dominates the market with the world’s fastest SATA drive.

As WD’s partner, The Buddy Group was lucky enough to be tasked with helping to promote this powerful beast online. Working at VelociRaptor speeds, we needed to produce an online digital presentation that would top everything and anything WD had done before. In essence, we needed to bring the VelociRaptor machine to life in a microsite and (2) 30-second videos (one to play on the microsite and another version for YouTube). All of the projects would need to integrate imagery of the original velociraptor–a 75 million-year-old carnivorous dinosaur. The micro site would be translated into 14 languages!

Needless to say, the videos had to be fast-paced and visually exciting–an experience that even the most hardened PC enthusiast could get, well, enthusiastic about. To top it off, in order to meet the aggressive VelociRaptor product launch date, we only had about a month from start to finish for a project that could easily require three months. Think of every digital production step imaginable, from ideation, storyboard presentation, client approvals, 3D animation and wireframe, more client approvals, sound mixing, review screenings and then final client approvals. Keep in mind that every second of animation can equal hours of digital production time; so even the smallest changes made during the process are a big production (no pun intended).

Luckily, we have a state-of-the-art video production studio, DotLot. We also have a crew of very talented animators, designers, production managers and motion graphics and sound specialists—plus an executive producer and account executive to keep it all on track.

Creatively, the idea behind the video was to bring viewers inside the VelociRaptor hard drive virtual world in a fast pace, 3D-Tron-inspired visual experience. Viewers would get a sneak peek at the machine’s impressive internal working mechanisms and boast-worthy specs. The microsite would feature a red-eyed VelociRaptor, eerily staring at you and following your movements as you scroll the mouse–waiting to pounce on its prey.

The reaction we got from the final video screening was in a word, killerActually, in our clients’ words, according to Jai Lozan, Western Digital Sr. Marketing Specialist, “This is unlike any video we have done before for a new product presentation.”

Catch the new WD VelociRaptor video on YouTube at http://ow.ly/1FiXZ and see it on the micro site at http://ow.ly/1w9iD.

The next time you chug down a can of soda and toss it into your overflowing trashcan, think about this… America throws away enough un-recycled steel each year to build all the American cars in Detroit. Soda cans are aluminum and GM sales aren’t that great lately, but the point is—we waste way too much. And now it’s time to do OUR part to be green and help Mother Nature out a bit. It’s in that spirit, The Buddy Group launches our “Make Cans Count” Campaign.

Starting April 1st (but this is no joke!), we’ll be cashing in our recycled bottles and cans and donating all the proceeds to a charity of your choice! This is how it will work: Each quarter, we’ll tally up all the Tweets and Facebook wall posts we receive to nominate charities. The charity with the most votes at the end of each quarter wins! Make sure to share our updates with your friends so they can vote for your charity, or recommend their own charity to benefit from our quarterly donation!

This is a great way to make a difference, while continue to consume junk food at an alarming rate. It goes without saying that TBG, with your help, has the drive to make this a huge success.

Spread the word and stay tuned for more news about our “Make Cans Count” campaign.

We have been dying to share this with you but until now, have been sworn to secrecy. But, we’ve been given the green flag, so off we go!

Mattel challenged us to create an interactive, choose your own adventure video experience for a new Hot Wheels product. The response was…well…to say we were excited would be a huge understatement.

We have been producing interactive, non-linear videos for a while now. Heck, we even worked with Pointroll back in 2005 to create an industry nomenclature for interactive video: Pause-to-Play; Relational Hotspotting; Choose Your Interactive Adventure; and, of course, Green Screen Overlay (see it here ). However, the Hot Wheels challenge was different. We set out to produce this entire experience using stop motion photography. Best of all, the video was produced to live on YouTube’s Annotation Platform (NOTE: YouTube is also a client).

The experience has been nothing short of phenomenal.

Filmed on location in our DotLot studios, we produced the videos using three cameras, capturing more than 9,000 still frames, used 85 pounds of sugar (how else can we make it snow on Whiteout Mountain?!) and 100 pounds of sand. Our motion graphics team created explosions, avalanches and crashes that all help feed play-time imaginations. The custom sound design enhances the users’ immersion into the thrilling racing experience.

The video showcases the new line of Hot Wheels Custom Motors toys by enticing users into a series of Custom Motors Cup racing circuits. Players compete as Pit Crew Chief and race three courses in a chase for the Cup. After selecting one of two cool new Custom Motors vehicles, the key to victory then lies in choosing the right vehicle configuration for each of the three different tracks. The tracks start with a traditional racetrack and then progress to more treacherous off-road tracks. The game’s many permutations make it fun and challenging, so users want to play again and again in an effort to lead their team to victory.

We couldn’t be more proud of the end result. And because we know you are probably just as geeky about the “how to” as we are, look for a making-of video in the coming weeks to see how it all came together.

To get hooked on the Hot Wheels Custom Motors Cup game, go to http://www.youtube.com/user/HOTWHEELS.

We’re so happy to be loved for our content. And this month, when REELZCHANNEL approached us wanting to buy the rights to one of our digital productions, we couldn’t be more proud. Another one of our babies has made it! HollywoodPressTV.com has arrived!

When we developed HollywoodPressTV.com with our client in 2007, the idea was to create a unique comedic and satirical site for Hollywood movies, TV and events. The host, Steve Patterson, would interview A-list celebrities on the red carpet and on-location. The result is entertaining; the spots are unique—and needless to say, HollywoodPressTV.com has become a hot ticket item, drawing a huge and growing fan base of more than 2 million followers.

At the end of the day, we couldn’t be happier about getting our clients’ content to the masses. We’ve got a lot more “big” projects in the works. Stay tuned for more news about The Buddy Group digital productions.

Engage

29 December 2009

A New Year, New Buddies

2009 has come and gone with the blink of our eyes, and we are beginning to gear up for the opportunities that 2010 has brought our way. As we prepare for these new adventures we are very excited to announce the new additions to our TBG camp. Our new buddies go together like peas & carrots, peanut butter & jelly (grape not strawberry) or even better My Buddy & me!

We’ve gathered a few things we thought were funny or special about each buddy to share with you as to why our new buddies are so great!

Tricia “Hazel” Bouzigard

Account Services Director

There is a new kid on the block and she is rockin’ her stuff! We give a warm welcome to Tricia who has chosen to call The Buddy Group her new home. With over 10 years of experience and a proven record of successful customer acquisition, retention and brand integration in consumer products and wireless, she has been a great asset to our team. Here’s a few things Tricia, (digital marketing guru by day and avid blogger-tweeter-shopping enthusiast by night), felt you might want to know:

Thgume Buddy Group: What’s something that not a lot of people know about you but you wish more people could know?

Tricia Bouzigard: I am addicted to chewing gum, but I only chew it for a min and then get a new piece.  I can go thru a pack in a matter of minutes.

TBG: What’s your favorite movie? You can only pick one!

TB: Talladega Nights: The Ballad of Ricky Bobby — “You’re either first or you’re last.”

TBG: What does “Buddy Up!” mean to you?

TB: Two people are better than one

Michael “Pops” Todd

Account Manager

Michael Todds bday Now we had no idea we would be hiring such a genius when we interviewed Michael, but when said he “told Al Gore to invent the Internet,” we knew we had a winner! Michael has over 19 years in advertising & marketing, specializing in interactive campaigns, so all jokes a side, we knew he would be a great addition to TBG. One thing we didn’t know is we would be getting a 2-for-1 deal because Michael Todd is quite the comedian! So scroll on down and enjoy a few jokes on Michael.

The Buddy Group: So Michael, Three words that describe you?

Michael Todd: Forgetful, and..uh…uh redundant and repetitious

*Now if you have ever worked with Michael Todd you may disagree!

TBG: Who is your favorite 80’s Performer?

MT: I thought I would be, but I tapered off in the mid-90s.

*We found out at our Christmas party this year that Michael, back when he still wore acid washed jeans, was jamming out to his own 80’s music and taking over any stage he could. Ask him for his single… we think he has a few tapes lying around.

TBG: How do you like your eggs?

MT: Colored.

*We know that Easter must be Michael’s favorite holiday. We will have to make this year’s Easter egg hunt super hard!

Tim “Tim” Henager

Associate Director of Development

timTim’s true love is Flash design, but don’t tell his wife! He loves making things interactive, creating engaging movement and pushing the envelope as far as it can go with interesting user experiences. This was one of the many reasons we felt he was a great fit for our development team. No Tim, it has nothing to do with all the amazing baked goods your wife has you bring in – honest! So what makes Tim so special? Is it his tiger-like 3-year-old that he counts as both his son and his pet? Or maybe it’s the fact that home is where his heart is because “nothing beats taking a vacation [at home] and having absolutely NOTHING to do.” It could be the fact that he truly knows the meaning of Buddy Up, making him a team player and perfect fit with our campers. Either way we are glad to have Tim aboard!

Jae “Nickename in the works” Lee

Mr. Jae Lee came to us from Disney where he was a Senior Producer for their online department. Not only is he focused, relentless, and easy going, but he doesn’t have a computernickname! Yup, you read right. Mr. Jae Lee does not have a nickname, so it became our job to come together and give him that everlasting tag name that some wish would go away! So far we have Thundercat, (TBG has no comment as to how this came about at this time,) but are still open to any other suggestions. Here are a few other things about Jae that you may not know:

  • Favorite Animal: tiger
  • Favorite Snack Food: nachos
  • Favorite Color: beige


And he also likes long walks on the beach, nap time and legos (even his desk is made of legos)!

We are thrilled to have our new buddies on board! You may have already met some of them. If not you’ll be introduced soon, as they’re here and eager to help with your digital marketing needs!

Buddy up and enjoy the holidays!

-The Buddy Group

Create

15 December 2009

And…Action!

Last week we had a very special stage rental! A group of students from Chapman University in Orange, California rented the DotLot studios to produce “Gone South”, their graduate thesis for their film class. This film class is for a junior level course and it’s the capstone of the master’s program for all of the disciplines. We had the pleasure of chatting up Rachel Skidmore, the Line Producer of “Gone South”, and picked her mind about the class, project and the weather. See what she had to say…

gone south on our fridge

The Buddy Group: Are all the crew members and production staff in the program or was it more a “come one come all” type mentality when picking your talent for this project?

Rachel Skidmore: “We have to team up in the spring, the year before our thesis year, with a producer, director, cinematographer, editor, sound designer, and production designer. We get the team together and then start finding all the other crew positions. A lot of the times, the way we find crew is just working on someone else’s film; you trade the labor since it’s free work.”

TBG: What’s “Gone South” about?

RS: “It’s science fiction. It’s basically exploring the idea that the world ran out of water, and what would happen if a corporation controlled it and how that affects one guy who’s working for the corporation, trying to escape with his wife to see what the world’s like outside of that because they’re in a very controlled environment. And then what happens to him afterwards.”

TBG: We’ve heard a lot of construction going on down there. Tell us more about your stage set up and props?

RS: “Here [at DotLot] has been a breeze other than the fact that building the set was a lot more ambitious than we expected. We’ve only been building with about two people and that took some time that we needed to shoot but that’s ok. Last weekend however, we were in Palm Desert, Riverside Country, Salton Sea, Bombay Beach, all over the place, taking about 32 people around the desert for four days, staying in tiny hotels. We survived, it was intense!”

TBG: Glad you enjoyed our buddies at DotLot and good luck. Hopefully we can catch a VIP glimpse of the finished product!

People love their James Hardie Siding. But, home siding isn’t usually a trending topic on Facebook, Twitter or typical conversation. So, The Buddy Group and our promotions Buddies Vertical Marketing Network teamed up to help James Hardie build a little conversational buzz via the “Why I Love My Hardie Home” Video Contest.

The contest invited James Hardie customers to submit a YouTube video completing the phrase “I love my Hardie home because…” for a chance to win three months mortgage paid by James Hardie! The contest lived on the TBG designed microsite MyHardieHome.com and was publicized via Facebook, Twitter, YouTube, online advertising, press releases and blog outreach.

Dozens of entries came in. But our favorites were from: quirky Bill, Cathy, Mike and the octuplets; Bob, who wears a fantastic t-shirt; Mccallfilms incredibly touching story; and, of course, the winner, Karla!

We are proud to say the promotion was a success on many fronts. Entrants shared their videos with thousands via social media and email. James Hardie employees gained better insights into their customers and how their actions help those customers. Not to mention, the contest resulted in press mentions that spread the word about James Hardie even further.

Best of all was seeing the photos from and hearing the story of Karla receiving her check for three months mortgage! We see successful analytics all the time, but there’s nothing like seeing the smile on the winner’s face!

So, thank you and congrats, Karla!

Discover

7 November 2009

A Great Western

The best movies about the Wild West often portray a pair of buddies battling foes to bring safety and harmony to their community. While this project lacked any shootouts, it did contain two powerhouses “buddying up”, to introduce and demonstrate one of the most innovative new products to reach retail shelves.

The Buddy Group helped Western Digital dive into the consumer electronic marketplace with the release of the WDTV HD Media Player. This latest WD innovation allows users to navigate through their own assortment of photos, videos and music on their television via single device. Simply load files onto this portable device so you can organize and watch with unsurpassed ease.

TBG was brought in to create the User Interface, promotional video and product emulator. The video and emulator allow salespersons to showcase the WDTV HD Media Player to interested parties. While the emulator is more of direct sales tool used for face-to-face meetings, the video is being shown more prominently, including placement on the WD home page.

This project puts a spotlight on TBG’s ability to create fantastic motion graphics for a variety of deliverables from onscreen displays to laptop emulators. The design team completed this world-class, amazing work under an extremely tight deadline. Nothing new here at The Buddy Group, where turning stress into success is something we thrive on for clients.

Western Digital is very pleased with the quality and creativity of both the user interface and the video. Produced in multiple languages, their international colleagues have also given resounding thumbs up on the video.

Quite simply put, the WDTV HD Media Player is remarkable tool that will enhance your digital life.

Johnny MoneyThe new version of JMOG- Johnny Money Online Game, an online business simulation game for the National Federation of Independent Business (NFIB) Young Entrepreneur Foundation, is up and running! The FREE online game engages students as they explore the risks and rewards of business ownership. The other exciting Johnny news is NFIB has recently reached over 100,000 businesses established since they originally launched the game one year ago. JMOG has successfully helped thousands of teachers and students experience, engage and interact with entrepreneurial decisions and events in a virtual setting.

Version 2.5 of the game offers a leader board and achievements, which is something the students have been asking for since the game launched. The students will be able to choose between a surf and skate, or gifts and gadgets shop and manage their business for a virtual two-year time period. This is a fun way for young entrepreneurs to run an online business as if it were their real business and be able to create, maintain, analyze and influence the essential factors in running it successfully.

We are proud to be part of such an innovative and beneficial project that allows the business owners of the future to learn what it takes to be successful. Great job NFIB—our campers salute you!

Buddy The Buddy Group © 2009